Creativity, design and business at Kellogg School of Management

Need proof that the business world is playing catch-up in regards to creativity, innovation and design?

The prestigious Kellogg School of Management is hosting a four-day learning session on managing product design and development this month. Here’s the program content:

– Introduction to Product Development
– Scenario Planning
– Strategy in Design
– Recognizing Gap Analysis in the Design Process
– Customer-Focused New Product Research
– Innovation and Creativity
– Essentials of Industrial Design
– Human Factors
– Managing Intellectual Property
– Communication Challenges in Product Development
– Management and Metrics for Product Development

(via Logic+Emotion)