Ecosystems and product innovation

Allan Chochinov of Core77 asked me to remind my readers of the second Design 2.0 discussion on design strategy and innovation, which will take place next week (6 June) in San Francisco. Since Core77 has promoted Putting People First already several times, I do this with pleasure.

The event is entitled “Products and their Ecosystems: understanding the power of context in product innovation“, and features panelists Peter Rojas from Engadget, Diego Rodriguez from IDEO and MetaCool, Steve Portigal from Portigal Consulting and Robyn Waters from RW Trend, all moderated by BusinessWeek’s Jessie Scanlon.

The discussion will address how by “deliberately and strategically designing products for the context in which they live”, companies can create “more imaginative, better integrated, and ultimately more humane offerings […] that are not only sensitive to their surroundings, but often define them”.

Allan told me also that some mp3 files of the last event on the ingredients of great customer experience, are now online.

As always, this and other events of relevance to the themes of this blog are listed in the experience design calendar.