A debate on design, innovation and business

Michael Bierut of Pentagram argues in the piece on “Innovation is the new black” at Design Observer that corporations are uncomfortable with the term “design” and prefer to call it “innovation.”

This provoked a very insightful response by Larry Keeley of Doblin (posted in its entirety on CPH127) where he argues that innovation is not equivalent to design and should not be used interchangeably.

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