A focus on qualitative research in France

In a series of blog posts Rebecca S. Kuchar of Sylver Consulting illustrates the challenges and rewards of orchestrating global and multi-cultural research.

A first focus is on France and Rebecca talks with Caroline Baker, founder and managing director of European Market Research Associates (EMRA). Born and raised in the U.K., Caroline is a top-notch qualitative researcher who moderates in both French and English, and in the interview she explores some of the language and cultural issues she has observed over the past 28 years that she has been living and working in France.

A recommended read.

Part 1 | Part 2

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