AJAX pioneer emphasises user experience
Jesse James Garrett, founder of the Adaptive Path consulting firm and coiner of the term AJAX, stressed that users want a personal relationship with products they use.
The brain mechanisms engaged when using an interactive product are the same mechanisms engaged when interacting with other human beings, Garrett said. “In other words, we relate to technology products as if they were people,” he said.
[…] AJAX pioneer emphasises user experience » This Summary is from an article posted at Putting people first on Tuesday, November 27, 2007 […]