Anthropologists help Intel in emerging markets [Red Herring]

In a bid to eventually sell more chips, Intel has set up four new offices in Bangalore, Cairo, Sao Paulo and Shanghai that are staffed with anthropologists and engineers to help design computers with features for emerging markets.

The four so-called definition centres will examine local conditions and economies and then try to design PCs, components and software for the people who live there. In China and Brazil, for instance, Intel has released software that makes it easier to manage PCs in Internet cafes.

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Related: story in ZDNet

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