AP’s ethnography of news consumption

Rethinking news
A few months ago I wrote on an ethnographic research project undertaken by AP (Associated Press) and how it is influencing their reporting style.

Now Ethan Zuckerman, a researcher on the impact of information technology in developing nations, has written a long reflection on the topic for his blog My Heart’s in Accra, republished by Worldchanging.

“One of the difficulties with ethnography as a method for social science research is that it’s hard to get from a small set of anecdotes to supportable conclusions about a whole set of people,” says Zuckerman and in this article he describes why this might be a problem for AP.

Read full story (Worldchanging reprint)

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