Baking behavioral nudges into the products we own
Maria Bezaitis, PhD and Principal Engineer of Intelâ€™s User Experience Ethnographic Research Lab, discusses the Real World Web and how internet-enabled sensors will create new kinds of intimacies and engagements.
â€œCommitment and engagement are really powerful sentiments,â€ said Bezaitis. â€œThe get to the heart of whatâ€™s important about our social relations â€“ that we can experience commitment and engagement and the associated positive notions of dependency and obligation and loyalty. In our closest most important social ties, these are the values that are important to us.
â€œTodayâ€™s technologies â€“ instrumented things, sensor networks, data â€“ have the opportunity to deepen social relationships, to brings us new important kinds of social relationships that we donâ€™t already have and to participate directly in those relations. When we start to think about our technologies as not simply providing incremental value â€“ good recommendations or metrics for this or that problem â€“ we give them room to grow.
â€œThis is the future of smart. Itâ€™s no longer simply about speed, accuracy and connectedness, but about new kinds of intimacies, commitments and engagements with technologies and other people.â€