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Branding Chinese companies and products globally II [Christian Science Monitor]

29 Jun 2005
Asia, Branding, Developing markets, Marketing

Their names don’t exactly spark instant recognition: Lenovo, Haier, TCL, Pearl River Pianos, State Grid Corp., and CNOOC. If they mean nothing to you, just wait a few years. All of them are prominent Chinese corporations set to go global and may soon become household words.Read full story

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