Branding at Philips: sense and simplicity
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While we in the real world labor over the small screens of our mobile devices, trying to figure out which menu button gets to our contact list and which key makes an exclamation mark, researchers and sociologists in assorted…
Vodafone is launching a back-to-basics mobile phone in response to customer demand for simplicity. Read full story
Samsung’s new phone for Sprint can take two-megapixel photos, scan in business cards, record 90-minute videos, play TV shows and even transcribe dictated speech. But how well? Read full story
Yahoo’s multiple business units, each containing decentralised user experience teams, have a natural tendency to design different solutions to similar problems. Left unchecked, these differences would weaken the Yahoo! brand and produce a less usable network of products. This case…
Larry Azlin, a software engineer in El Cerrito, Calif., considers himself one of the lucky ones. His aging clamshell cellphone, a Motorola V60, seems to work just fine. But once he gives it some thought, it occurs to him…