Changing environmental behaviour
A couple of their research reports are highly recommended reading:
The diffusion of environmental behaviours: The role of influential individuals in social networks
An investigation into the notion of ‘green’ mavens, with a view to identifying specific opportunities for communications and policy.
> Summary report
> Technical report
Public understanding of sustainable energy consumption in the home
Brook Lyndhurst was commissioned by Defra [the UK Department for Environment, Food and Rural Affairs] to conduct qualitative research into public understanding of sustainable energy consumption in the home. Through the course of 12 focus groups, in-home energy audits and follow-up, in-depth interviews, we were able to identify how energy attitudes changed across different segments of the UK population, e.g. â€˜dark greenâ€™ consumers, wastage focused etc. This innovative segmentation analysis enabled us to make policy recommendations to Defra across five key behaviour goals, notably installing domestic micro-generation, insulation products and energy efficient appliances.