Co-creation at Nokia
Charlie Schick, editor-in-chief for Nokia Conversations, has posted a story about co-creation at Nokia:
“One trend that is growing rapidly here in Nokia is ‘co-creation’, working with users to create and improve products. While on one side it seems cheap to release unfinished goods and ask for help. But at the same time, it’s amazing to involve eager customers who not only make the product even better than if we did it alone, but are all lined up to take the product they helped make.” […]
“Nokia Beta Labs is my favorite channel to watch co-creation at Nokia in action. Lots of apps have come through and either graduated or been politely shelved for one reason or another. And it has been fun to see increasingly more active outreach to co-create great applications, such as Nokia Maps looking to redefine the mobile use of maps. “
Schick also refers to “The Leadership Edge“, the new co-creation site of Nokia’s Office of the CTO (Bob Iannucci) which covers the research engineers and scientists of the Nokia Research Center and the engineers and architects of the Nokia product development teams.
[…] Interessante grandes empresas como a Nokia investirem tanto em inovação e terem enxergado que pra isso, precisam entender seus usuários ou mesmo chamá-los para participar do processo de criação. Via Experientia. […]