Content strategy – the next big thing?
Content strategy is more or less on the same trajectory as social media was three years ago, argues Kristina Halvorson (of Brain Traffic).
“I think itâ€™s because the reality of social media initiativesâ€”that theyâ€™re internal commitments, not advertising campaignsâ€”has derailed more than a few organizations from really implementing effective, measurable programs. Most companies canâ€™t sustain social media engagement because they lack the internal editorial infrastructure to support it.”
Couldn’t agree more.