Delta Airlines: change the experience / experience change
The campaign reflects the airlineâ€™s refreshed focus to completely change the customer travel experience, both on the ground and in the air through unique, stylish and entertaining enhancements. […]
â€œDelta is doing what no other airline has had the guts to do,â€ said Lenny Stern, founding partner of Delta’s advertising agency SS+K. â€œItâ€™s acknowledging the 800-pound gorilla in the room for travelers â€“ that the travel experience can sometimes be frustrating and annoying. Through creative messaging, itâ€™s clearly stating that change is the only acceptable option to respond to customer needs. By being honest about what is at stake, customers can believe Delta is also being honest about how they are changing with a keen focus on making make every moment of the travel experience better.â€
Delta’s new web site will ultimately enable travelers to participate in a dialogue about their travels, share ideas, travel tips and provide feedback, in order to help with Deltaâ€™s ongoing commitment to change.