Design research at LIFT conference
At the beginning of May, frog design partnered with the Lift conference in Geneva to conduct design research on the conference itself to understand what was working well and not so well about the conference.
The organisers wanted to see if a design research approach based on real-time observation and interviewing of attendees could provide better and richer feedback, allowing them to further improve the already highly regarded event.
The Lift organisers have now decided to make the findings public.
