Design Thinking is bullshit

Here is Pentagram partner and designer Natasha Jen‘s definition of design thinking:

Design thinking packages a designer’s way of working for a non-designer audience by codifying their processes into a prescriptive, step-by-step approach to creative problem solving – claiming that it can be applied by anyone to any problem.

Enjoy the video of Natasha’s “Design Thinking is Bullshit” talk at this summer’s 99U conference.