Designing engaging mobile experiences

Designing engaging mobile experiences
“Designing engaging mobile experiences” is the title of a brief 8-page paper by Adobe describing the guiding principles that are critical to designing great experiences for today’s mobile device user.

It is written by Josh Ulm, principal designer and experience llead, mobile and devices for Adobe Systems, Inc.

“A new class of mobile service is emerging called engaging mobile experiences. Engaging mobile experiences put the user experience first. As a result, these experiences prioritize usability, offer new services and deliver content instantaneously. But much more importantly, they build a powerful affinity with the user. They promise experiences that are expressive, memorable, and much more desirable. The design of these engaging mobile experiences requires a special touch as they are developed for the small screen. We believe these guiding principles are critical in defining this new class of experience.”

Download paper (pdf, 703 kb, 8 pages)


  1. […] Josh Ulm, principale responsabile del design e dell’esperienza per l’Adobe Systems, all’interno di un paper di 8 pagine raccoglie i principi guida da lui ritenuti critici per la realizzazione di una memorabile esperienza per l’utente di dispositivi mobili: il design occupa un ruolo decisivo in tale ambito consentendo di instaurare una forte affinità con il consumatore. […]

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