“Playfulness, like usability, refers to a quality of user experience that can span many disciplinesâ€”information architecture, information design, interaction design, and graphic design. In our minds, however, many of us have relegated play to the realms of gaming or kidsâ€™ stuff and donâ€™t consider play daily when designing. Though, in the digital space, satisfying the desire to play can be integral in determining the success or failure of a digital product or service. So itâ€™s time for user experience designers to take play seriously. (And stop being so darn boring.)”
Jonathan Follett argues on UXmatters that playfulness is an often overlooked, under-appreciated, and rarely measured component of user experience, while the digital space is so conducive to playâ€”exploration, imagination, and learning.