Dan Perkel of IDEO Labs shares how he and his colleagues use digital methods and tools to enhance the research process in five distinct activities:
– Exploring the terrain and seeking quick inspiration
– Recruiting research participants
– Obtaining deep insights into peopleâ€™s lives and everyday contexts
– Eliciting feedback on concepts, insights, or value propositions
– Analyzing and synthesizing research
Perkel describes 16 tools in total.