Edification and commutation: canons for experience design

In his blog Total Experience, designer Bob Jacobson just wrote about the “canons” for experience design.

Canons are rules that define a profession’s ethics and by extension, the practice of the profession itself.

In his post, he proposes two canons for experience designers, motivations more profound than moving goods, selling politicians, or hyping destination resorts: experience design must edify and it must commutate.

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