Simon Roberts of Stripe Partners continues his three part series on ethnography.
He argued that ethnography in â€˜MRâ€™ has been devalued as a serious approach to understanding the world through lazy and incurious application. He suggested that ethnography had fared rather better in corporate R&D environments but that challenges exist there too.
This third post makes five initial suggestions for strengthening and developing ethnographic practices in a context of change:
1. Redouble efforts to understand systems and their dynamics: revel in cultural flux
2. Embrace technological tools but donâ€™t forget that the situated observer and analyst remain at the heart of the ethnographic endeavour
3. Show your workings â€“ or donâ€™t hide behind the interpretation
4. Simple doesnâ€™t mean the same as simplistic
5. Ethnography should act as the start point for collaboration