Ethnography in industry: methods overview

James Glasnapp
James Glasnapp, who manages PARC‘s Workscapes and Organization team, has written his second article in a series on ethnography (you can read the first one here), where he provides an overview of data collection methods (and methodologies) that ethnographers use to understand a particular population or situation of interest.

“Note the emphasis on data “collection” as opposed to data ANALYSIS. The latter is an important (though far less visible) other half of the equation, and is often where an ethnographer’s true expertise shines.”

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