Since 2004, broadband connections across Europe have grown by almost 95%, from 44 million households in 2005 to over 85 million. In fact, broadband Internet connections in Europe today outstrip those in the US, representing 83% of all Internet connections, compared to 70% in America. The explosion in broadband uptake combined with the relentless pace of technological innovation is driving a major change in consumer behaviour and is transforming our traditional media landscape.
Alain Thys highlights some of the findings:
- in June 2010 Internet will overtake (traditional) television in terms of media consumption time
- internet use on PC’s will drop from 95% today, to 50% in five years
- browsing will grow from 19% in 2008 to 30% in 2013
- 28% of Europeans watch short or full length videos online