Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bankâ€™s transition to a business strategy based on understanding peopleâ€™s needs, behaviors, values and motivations. Three UX case studies conducted over three years illustrate our educator, moderator, partner framework for collaborating with large enterprises in flux.
EPIC stands for Ethnographic Praxis in Industry Conference. It is the most important global conference on qualitative research in business. The next edition will take place in September 2015 in Sao Paulo, Brazil.