Experientia selected for second stage FredericiaC competition in Denmark

A consortium made up of Arup, EFFEKT, Experientia, and consultants from NCC Management Group, The Royal Danish Academy of Fine Arts (KA), Conceptura, and Ars Electronica Linz GmbH (AEC),* has been announced as one of four finalists in the FredericiaC competition, to design a new sustainable urban space for the Danish city of Fredericia, which will then become home to 25,000 people.

Fredericia was once a strategic defence point of the Danish kings in the 1600s, and has been left with a legacy of historical ramparts surrounding the inner part of the lovely seaside city, with a view as far as the island of Fyn. The new part of the city, which will be located on an old brownfield site by the sea, must fit in character, tone and liveability with the rest of this historical city, while at the same time being daring and compelling in its own right.

It should also concentrate on great quality of life, active participation from the citizens, commerce and culture in Fredericia, and incorporate state of the art in economy, climate and health solutions.

Experientia’s role in the team is to focus on participatory design process, behavioural change strategies, sustainable demand management, service design and mixed use, to create high quality urban lifestyles.

The consortium is currently involved in phase 2 of the competition, making the bid more specific in terms of process and project descriptions, particularly on how to implement the project sustainably.

Experientia is working on refining personas and scenarios for the district, a comprehensive behavioural change strategy for more sustainable lifestyles, a participatory process of citizen engagement and decision making, and temporary use ideas for the site while construction is in process.

The teams will submit their refined proposal by April 2011, and the final decision will be made in June.

* The full consortium is made up of Arup, EFFEKT, Experientia, and Karl-Gustav Jensen from NCC Management Group, Bo Grunlund from he Royal Danish Academy of Fine Arts (KA), Anders Christian Ulrich from Conceptura, and Gerfried Stocker from Ars Electronica Linz GmbH (AEC).

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