The goal of Innovhub is to promote innovation and competitiveness for Milan-based small-to-medium sized enterprises, by encouraging innovative processes and business culture, and by promoting the development of services which support business innovation. Innovhub has carefully selected a group of collaborators with a high level of excellence in innovation services, and are offering Milan SMEs access to these companies at 50% of the cost (the remainder being paid for by Innovhub itself).
Innovhub selected Experientia – because of its reputation as a leading UX consultancy – to collaborate in the category Innovation of products and processes through user interaction (Living labs)..
Experientia will provide services aimed at the development of new products, services and interfaces, with a user-centred approach. It is the only company currently collaborating with Innovhub from the user experience design field.
Experientia is an international company, based in Italy, and it welcomes this exciting opportunity to work more closely with Italian businesses. User Experience Design is a relatively new concept in Italy, and one of Experientia’s goals when it was founded nearly six years ago was to increase the perception in the Italian market of the importance of a user-centred design approach as a key element, and not an accessory, for sustainable growth.
Milan-based SMEs interested in the opportunity, or in finding out more about how Experientia can help them to innovate their products, services and processes should contact president Michele Visciòla on +39 011 812 9687.
For more on Experientia, browse our services and our recent projects.