Ferrari exploits the laws of attraction [Financial Times]
The Penske-Wynn car dealership in Las Vegas’s newest casino resort had a problem when it opened in April. About 1,500 people a day were trooping in to ogle the Ferrari and Maserati sports cars parked on the showroom floor, forcing staff to spend as much time on crowd control as selling cars.
The dealership, a joint venture between Wynn Las Vegas Resort and Michigan-based United Auto Group, began charging a $10 entrance fee last month to anyone not intending to buy a car or not bringing one in for service […] bringing in close to $100,000 a month in admission fees.
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