“Prior to becoming a senior UX designer at Popular Front Interactive, I spent two years as a mobile UX researcher within the Georgia Institute of Technologyâ€™s Mobile Technologies Group â€“ a lab tasked with both future-casting and then rapidly prototyping innovative mobile experiences.
As I transitioned from academia to industry, I discovered that while mobile UX was discussed, it wasnâ€™t discussed from the same broad frame of reference that I was used to within the confines of a research-based institution. Although more recent mobile UX conversations I have found myself in have undoubtedly benefited from the ongoing smart phone revolution, overall I still find these conversations to be needlessly driven by tactical adoration and lacking a conscious consensus regarding the fundamental principles of the mobile-user experience.
I do not presume these following principles to be all-inclusive or ultimately authoritative; rather, it is my hope that they are received as an anecdotal summation of my findings that might then spark and contribute to the larger conversation and consensus-building process.”
Here are the principles he proposes:
- There is an intimate relationship between a user and their mobile device.
- Screen size implies a userâ€™s state. The userâ€™s state infers their commitment to what is on the screen.
- Mobile interfaces are truncated. Other interfaces are not.
- Design for mobile platforms â€” the real ones.