Le Monde newspaper published (Google translation) today a summary of an ethnographic research project on smartphone use by young adult, presented yesterday at a Virgin Mobile press conference in Paris.
Three key conclusions were mentioned in Le Monde:
- Most use only five apps, and few explore the Web via a browser, as surfing is not something they like to do on their devices.
- The smartphone has not only become a new status symbol, but the type of smartphone defines your core identity values – with the fight primarily between the “iPhone” people and the “BlackBerry” people. No mention is made of Android.
- Apps are often used in the many moments “in between”, while for some the smartphone replaces the computer entirely