Guardian supplement on service design
“Service design is a relatively new discipline that asks some fundamental questions: what should the customer experience be like? What should the employee experience be like? How does a company remain true to its brand, to its core business assets and stay relevant to customers?
Design is a highly pragmatic discipline. That is why it is of such interest to business: it gets results. But if at its heart lies the idea of experience, then, as this supplement shows, the methods and ideas behind service design can equally be applied to the public sector. We reveal how service methods can help design experiences that are more efficient and more effective.
We also take a look at developments in sustainability for transport and water systems, as well as at changes in the voluntary sector, where the question: “Can design help change the world?” is increasingly gaining relevance.”
Articles cover service innovation management in major industries, service reform in the public sector, sustainability in the financial sector, car design as service ecosystem design, environmental design and social innovation. Much attention is devoted to methodology. Also included are interviews with Dan Pink (author), Joe Ferry (Virgin Atlantic) and others.