Harvard Business Review discovers design fiction

Mathieu Aguesse and Benoit Decreton describe in Harvard Business Review how they have been experimenting with an alternative approach to strategy: design fiction.

Design fiction is a technique that immerses executives and employees deeply in various possible futures, and uses artifacts such as short movies, fictitious newspaper articles, and imaginary commercials to generate transformation roadmaps. Rooted in the future but helping to act in the present, design fiction results in concrete actions taken to adjust companies’ visions, strategies, and activities to create a better future.