How to design for the gut?

Visceral design is the key to creating experiences people can’t get enough of. Game designers and mobile app developers have done a great job of leveraging visceral design, web designers can and should leverage it too.

So what exactly is visceral design? Foster, from Mysterious Trousers, articulates it best when he explains visceral design as the satisfying feeling we get when potential energy is converted to kinetic energy. That point where we release energy from a design in a way that creates surprise, delight, or simply a response that satisfies our desire to engage, manipulate, and shape our experience.

Morgan Brown and Chuck Longanecker provide further insight.