Hotchkiss, who is the president and ceo of Enquiro, a Canadian search engine marketing firm, asked Cornett and Kelly about the Yahoo! search experience and how Yahoo!’s own internal usability testing has led to the design and the experience we see today.
They also discussed Yahoo!’s plans for the future and the company’s strategy for differentiating itself from the competition, namely Microsoft and Google.
Last week Hotchkiss published a wide-ranging interview with Marissa Mayer, Google VP, Search Products & User Experience, about “everything from interface design to user behavior to the biggest challenge still to be solved with search as we currently know it.”
According to Hotchkiss, one difference between the Yahoo! and the Google approach is “the continual reference to Yahoo’s advertisers as key stakeholders in the experience. At Yahoo, whenever user experience is mentioned, it’s always balanced with the need for monetization.”
(via Usability in the News)