Jan Chipchase on how he designs his research expeditions
Last week frog design and IxDA NY organised Tiger.Blam, a public conversation with Nokia’s Jan Chipchase on effective design research in cross-cultural mobile markets, or in other words, how he ‘designs’ his research expeditions.
No video or presentation download is as yet available, but several bloggers have it summarised.
Robert Fabricant of frog design focuses on his personal favourites and is an especially interesting read. Christine Huang of PSFK found especially interesting the principles that guide him and his team members when theyâ€™re conducting research in the field. Drew Cogbill wrote a more general summary.
Required reading for those doing research in emerging markets.