Making Meaning: The Business of Experience Design

Making_meaning
Making Meaning: The Business of Experience Design is a book about how people make meaning in their lives and how companies can use this understanding to create more meaningful and successful products and services.

In this book, the authors Steve Diller, Nathan Shedroff and Darrel Rhea explore the dimensions of Experience Design in the context of business value and describe a tested development process that any company or organisation can use to better understand their customers in terms of meaning, and better develop products and services that will be of meaning to them.

The book is published by New Riders and will be for sale at the end of 2005. [Amazon link]

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