“Blogging on the internet is different from blogging on the mobile,” said chief executive Paddy Holahan of Newbay, a company that provides mobile networks with servers and back-end support for picture and video uploads. “The mobile user is more likely to take a picture or a video and upload it, because he’s got a cameraphone in his hands. The internet blogger is more likely to type because he’s got a keyboard in his hand. [Therefore] mobile tends to be much more about your lifestyle; internet blogging tends to be much more about your opinions, politics, things like that.”
The virtual world Second Life currently seems to represent the cutting edge of the idea of Web 2.0, populated as it is by user-generated characters, buildings and businesses.
IBM’s private Second Life play area is a kind of “thought lab” where the company is trying out methods to combine Web 2.0 and mobile devices in a more homogenous way. IBM’s master inventor Zygmunt Lozinski explained his vision does not simply involve accessing Second Life from your phone – it involves using your mobile as a bridge between the virtual world and the real world.