Must see video: “We Think” vs. “The Cult of the Amateur”

M3, the Dutch marketing conference, was this year devoted to co-creation.

Keynote speakers were Charles Leadbeater (author of We-Think) and Andrew Keen (author of The Cult of the Amateur: How Today’s Internet is Killing Our Culture), arguing their “enemy” positions.

Future Lab‘s Alain Thys lets us know that the guys from Marketing3 have just uploaded the videos of both their keynotes and the very sparkling debate that followed their respective speeches.

• Charles Leadbeater video: click here: he starts on timecode 00:17:00 (if you’re not Dutch speaking, hit fast forward)
• Andrew Keen’s video: click here

The second video also contains their lively and entertaining verbal game of chess (starts at 00:22:00).