TV viewing (live, playback and Broadcaster VOD services) dominates the video viewing of all ages; however 16-24s have a more varied video diet, with TV accounting for two thirds of their total video viewing compared to the UK average of 81%.
Whilst it’s great to know how young people are using video, this only tells a small part of the story.
We’re bombarded with the word ‘millennials’ – but this is a meaningless term for a diverse bunch. Today’s 20 year old could be in education and living at home with mum or dad or they could be married and working full-time with a kid or two. It’s fair to say that 14-24s are more influenced by age, education and lifestyle than any other group of people – and that this has an inevitable effect on the way they consume video. And as we know from the above chart, they consume a lot of video.
Are habits shifting for good or are young people doing the things they always have, but in different ways? And how does all of this pan out for advertising?
These are the questions that inspired Thinkbox, the marketing body for commercial TV in the UK, to commission market research agency Platypus Research to throw light on the changing video lives of young people. Through a blend of qualitative techniques, including video ethnography, online communities and depth interviews, they discovered the factors that set this group apart and have made AV content an ingrained part of their lives and development.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Vaccine hesitancy is a top10 global health threat. Dealing with it successfully requires understanding it as a behaviour and generating a holistic view of people’s perspectives & ecosystems. This way we can identify the best opportunities for intervention. Here is Experientia’s position on vaccine hesitancy and our tailor-made support for the vaccine industry.
100&Change is a MacArthur Foundation competition for a $100 million grant to fund a single proposal that will make measurable progress toward solving a significant problem. 100&Change will select a bold proposal that promises real progress toward solving a critical problem of our time. And it will award a $100 million grant to help make […]
Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for more information, and send us your CV with a cover letter statement about yourself, your experience, and what UX […]
Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “Transforming the Healthcare Experience Together”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]
Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]