Niklas Zennstroem on the importance of user experience
“[The] growth [of the internet communications industry] is driven by a combination of innovation from the companies that are creating the software, and from user experience.
Innovation tends to be the catalyst. However, what people like doing online tells us a lot about how they like communicating and accessing and sharing information with one another.
One of the common denominating factors behind usage is what the technology gives the individual in return for their endeavours.
A technology platform that is based on a solid, intellectual, R&D driven culture has the opportunity to thrive among a hungry community that wants life made easier.
I’ve spent most of my professional life working in the communications industry. I’ve seen many technologies come and go.
The ones that fail tend to be too hard to use and impenetrable to the average consumer.
And they fail because the benefit is often overshadowed by the hype. Many potentially great technologies disappear because, quite simply, they do not give people what they want.”
[…] Niklas Zennstrom, co-founder of Skype and Joost, on how the collaborative aspect of the internet will shape the technologies of the future (see also here). […]