Michael Thomas of Ford Motor Company argues in a thoughtful personal piece that User Experience design is greatly enhanced by establishing classical ethnographic methods as foundational for defining the domain of design intervention.
How can UX account for subjective, positively regarded experiences that are time and community dependent, he asks:
Examples of these might include such things as ‘a sense of responsibility’, ‘developing skill and mastery’, ‘sense of purpose’, or ‘sense of community participation’. There may be limitless others. All subjective states are more or less relative to time and culture, but I’d like to focus on those where that structure (diachronic and social) is impossible to ignore, and specifically those that cannot be accounted for by individuals in reference to superficially positive momentary stimuli.
He concludes that “fully immersive abductive ethnography of the classical tradition is necessary for defining the ontology of the problem space and spatiotemporal domain for appropriate intervention.
Properly, hypothesis-agnostic ethnographic methods will need to be used for the initial discovery and framing of design activity; maintaining attendance to longer time scales and ecologically situated social interaction beyond the superficially relevant discrete phenomena trimmed for methodological expediency.
Michael Thomas, an anthropologist and designer living in Nanjing, China, is currently working at Ford Motor Company in order to leverage design expertise as well as anthropological sensitivity and rigor toward the engineering of coherent, culturally appropriate, and socially intelligible automotive and mobility solutions. As an active representative of the Society for Anthropological Sciences and doctoral candidate at Wayne State University his research engages cultural anthropology, contemporary archaeology, and STS perspectives to better understand the experience of personhood across the entangled networks of engineering work, artifacts, and people.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Vaccine hesitancy is a top10 global health threat. Dealing with it successfully requires understanding it as a behaviour and generating a holistic view of people’s perspectives & ecosystems. This way we can identify the best opportunities for intervention. Here is Experientia’s position on vaccine hesitancy and our tailor-made support for the vaccine industry.
100&Change is a MacArthur Foundation competition for a $100 million grant to fund a single proposal that will make measurable progress toward solving a significant problem. 100&Change will select a bold proposal that promises real progress toward solving a critical problem of our time. And it will award a $100 million grant to help make […]
Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for more information, and send us your CV with a cover letter statement about yourself, your experience, and what UX […]
Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “Transforming the Healthcare Experience Together”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]
Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]