Participation on Web 2.0 sites remains weak
A tiny 0.16 percent of visits to Google’s top video-sharing site, YouTube, are by users seeking to upload video for others to watch, according to a study of online surfing data by Bill Tancer, an analyst with Web audience measurement firm Hitwise.
Similarly, only two-tenths of one percent of visits to Flickr, a popular photo-editing site owned by Yahoo Inc., are to upload new photos, the Hitwise study found.
The vast majority of visitors are the Internet equivalent of the television generation’s couch potatoes — voyeurs who like to watch rather than create, Tancer’s statistics show.
– Read full story (Reuters)
– Read related story (vnunet.com)
(via Bruce Nussbaum)
These stories fail to mention that participation is defined rather narrowly, since participation on a social website involves more than just uploading photo’s or video’s – it’s unique for each site. You don’t have to upload photos to contribute to Flickr, and a lot of activity is going on behind the scenes which is aggregated meaningfully, eg. by commenting or marking a photo as a favorite. The participation ratio is thus not as binary as suggested by these statistics.