Peter Morville interview on Web 2.0

An interview with Peter Morville, widely recognised as a founding father of information architecture, on the topic of Web 2.0 was just published in Shanghai Talk, a city lifestyle magazine published in English in China. The article, also picked up by Beijing Talk and Macau Talk, will reach a nationwide audience of millions.

According to Morville, “the distinguishing features of Web 2.0 applications include user participation, co-creation, tagging, syndication, mashups, and rich interfaces that enable us to venture beyond HTML and beyond the page.”

But, he says, “it is as much about attitude as technology. It’s about relaxing control over the data, the interface, and the experience. It’s about taking risks, admitting mistakes, and continuously improving with the help of your users.”

Peter Morville co-authored the best-selling book, Information Architecture for the World Wide Web, and has consulted with such organizations as Harvard, IBM, the International Monetary Fund, Microsoft, the National Cancer Institute, and Yahoo! Peter is president of Semantic Studios, co-founder of the Information Architecture Institute, and an adjunct lecturer at the University of Michigan’s School of Information. His work has been featured in many publications including Business Week, The Economist, Fortune, and The Wall Street Journal. Peter’s latest book, Ambient Findability, was published in 2005. He blogs at findability.org.

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