To support the research, NH Hoteles and Philips have teamed up as a first step to create a unique room at NH Hoteles’ flagship Barbizon Palace hotel in Amsterdam featuring the latest in ambient solutions.
Researchers will collect consumer insights into how different room settings and technologies affect the guests’ hotel going experience and well-being as well as their interaction and relationship with entertainment systems and lighting.
The partnership builds upon other experience research between the two companies on how to optimise the hotel experience.
The results from the current study will help Philips to continue to become more customer-centric and provide innovative and timely solutions that improve people’s lives based on indepth consumer insights. NH Hoteles, on the other hand, will in the future apply Philips’ solutions in its hotels to set the standards in the hotel industry and continue to improve the hotel experience of their guests.