Presentation on how to apply corporate ethnography to web design

Stephen Cox of the Australian consultancy Intuity just published a presentation (pdf, 2.4 mb) which provides a brief overview of corporate ethnography and how it can be used as a tool for innovation with particular reference to web design.

The gave the presentation at the Australian WebDirections conference last week.

It cites a case study for the Australian FOX Sports website and explains how we went through the process of using ethnographic information to help inform and innovate the design of the site.