Data harvesting, data mining and analysis has transformed the way we look at our mobile devices and computer screens. Content is now adaptive and responsive to our behaviour. But, writes Paul Levy, Senior Researcher in Innovation Management at University of Brighton, that does not necessarily mean that these are technologies many of us want or need.
“Even as Google Glass freaked most users out, the battle for access to our private thoughts and concerns is just getting going. The challenge for those innovating to protect privacy is to come up with viable alternatives that can change the current status quo.”