Reaching those beyond Big Data
Opening up the Stories to Action edition of Ethnography Matters is Panthea Leeâ€™s @panthealee moving story about a human trafficking outreach campaign that her company, Reboot, designed for Safe Horizon.
In David Brookâ€™s recent NYT column, What Data Canâ€™t Do, he lists several things that big data is unable to accomplish. After reading the notes to Pantheaâ€™s talk below, weâ€™d all agree that big data also leaves out people who live “off the grid.”
As Panthea tells her story about Fatou (pseudonym), a person who has been trafficked, we learn that many of the services we use to make our lives easier, like Google Maps or Hop Stop, are also used by human traffickers to maintain dominance and power over people they are controlling.
Panthea shares the early prototypes in Rebootâ€™s design and how they decided to create a campaign that would take place at cash checking shops.
In this post, Panthea shares her notes to the talk that she gave at Microsoftâ€™s annual Social Computing Symposium organized by Lily Cheng at NYUâ€™s ITP. You can also view the video version of her talk.