Shopping for innovation
What you need to know before hiring a design firm
Steve Portigal and Niti Bhan write about what you need to consider when bringing on strategic design services and hiring a design firm and focus on three key issues: The Problem (defining your needs), the People (who the players are), and the Partnership (the nature of the engagement).
Design firms are businesses, but with unique perspectives and unique work processes. Understanding a bit of the industry culture will go a long way in helping you to establish a successful engagement.