3 November 2007

Simplicity tomorrow

Be the first to share
Media
Business
Services
Social Issues

The Simplicity Event
Last week Experientia partner Mark Vanderbeeken attended the Philips Simplicity Event in London. It was a mixture of a vision presentation, a prototype exhibition, a networking event, and a marketing opportunity. The prototypes on show were conceptual designs for social care environments five years into the future. Developed by Philips Design, they represent the direction of the company’s thinking for future product development.

Everything was driven by a vision worded by Stefano Marzano, CEO of Philips Design, as follows: “There is no good design that is not based on the understanding of people”.

From the Philips press release:

“At the three-day event, Philips [showcased] to a select group of customers, business partners, healthcare professionals and public sector representatives its vision of how in five years the clever use of technology married with intuitive, personalized design can lead to unexpected approaches to caring for people’s well-being at home, in the hospital and on the move.

Philips approaches caring for people’s wellness from three perspectives – caring for guests, caring for families and caring for patients – a focus that reflects Philips drive and commitment to creating concepts and products that are designed around people. […]

The theme at the 2007 Simplicity Event of “caring for people’s well-being” builds on ongoing societal trends that Philips has been tracking closely: populations are getting older, healthcare is increasingly consumer-driven and business travel is now more extensive and hectic. In light of these trends, Philips employed the creativity and expertise of anthropologists, sociologists, designers, engineers and business leaders to come up with design concepts that address these converging trends. The result: concepts that take a holistic approach to healthcare, in which health and wellbeing touch on all aspects of a person’s daily life. Focusing on relaxing, healing and providing enjoyment, design concepts at the show explore the role of simplicity in Philips three core businesses – healthcare, lighting and consumer lifestyle.”

Design concepts were demonstrated in “real-life” scenarios. One trend Philips is exploring is the growing prevalence for couples to start families later in life. In the “Celebrating Pregnancy” design concept, Philips showcased how through advanced technology and a creative approach to design, prospective parents can experience “the wonder of a view inside the womb”.

Ambient Healing Space“, offering patients the ability to make their hospital stay more comfortable while allowing hospital staff a method of involving patients in their own care and “Daylight“, a hotel scenario suggesting that travel to different time
zones can be refreshing rather than exhausting.

Press release | Background information
More information about the concept collection
– Press release: Philips introduces simplicity to the hotel experience
– Videos: Simplicity Event | The Making Of | Megawhat.TV coverage

Several other sites have written about the London event, including AV Review, Design Taxi, Engadget, Geeks Are Sexy, I4U News, Pocket Lint (Wellness concepts, Hospital concepts, Daylight window, and Megawhat live), Tech.co.uk, and Trusted Reviews (Part One, Part Two, Showcase)

Some older concepts can be seen on the Simplicity Event website.

Be the first to share
5 July 2019
Experientia on addressing vaccine hesitancy
Vaccine hesitancy is a top10 global health threat. Dealing with it successfully requires understanding it as a behaviour and generating a holistic view of people’s perspectives & ecosystems. This way we can identify the best …
2 May 2019
MacArthur Foundation’s “100&Change” competition now calling for applications
100&Change is a MacArthur Foundation competition for a $100 million grant to fund a single proposal that will make measurable progress toward solving a significant problem. 100&Change will select a bold proposal that promises real …
5 April 2019
The story of Spotify personas
Spotify's product designer Mady Torres de Souza and senior user researchers Olga Hörding and Sohit Karol explain how they developed their personas tool, how they use it today and why it’s so useful for an …
4 April 2019
When ethnography becomes a joke
For a number of years, we have witnessed a diminishing appetite for ethnographic work among commercial clients, writes Patricia Sunderland, PhD and founder of Cultural Research and Analysis, on the site of the Qualitative Research …
4 April 2019
Old, online, and fed on lies: How an aging population will reshape the internet
Although many older Americans have, like the rest of us, embraced the tools and playthings of the technology industry, a growing body of research shows they have disproportionately fallen prey to the dangers of internet …
31 March 2019
Research findings send automated sentiment analysis to the trash bin
The age of social media has opened up exciting opportunities for researchers to investigate people’s emotional states on a massive scale. For example, one study found that tweets contain more positive emotional words in the …
31 March 2019
Time Change: How the UX of Time Begins Below the UI
The user experience of most web-based applications begins well below the interface, all the way down to fields in a database. Examining how systems and users experience time prove this point dramatically. Think about how …
19 March 2019
Interested in a career with us?
Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 July 2019
Experientia on addressing vaccine hesitancy

Vaccine hesitancy is a top10 global health threat. Dealing with it successfully requires understanding it as a behaviour and generating a holistic view of people’s perspectives & ecosystems. This way we can identify the best opportunities for intervention. Here is Experientia’s position on vaccine hesitancy and our tailor-made support for the vaccine industry.

2 May 2019
MacArthur Foundation’s “100&Change” competition now calling for applications

100&Change is a MacArthur Foundation competition for a $100 million grant to fund a single proposal that will make measurable progress toward solving a significant problem. 100&Change will select a bold proposal that promises real progress toward solving a critical problem of our time. And it will award a $100 million grant to help make […]

19 March 2019
Interested in a career with us?

Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for more information, and send us your CV with a cover letter statement about yourself, your experience, and what UX […]

22 December 2018
Our very best wishes for 2019! / Auguri da Experientia!
4 October 2018
Bringing​ ​patients into focus at the Roche Innovation Summit

Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “​Transforming the Healthcare Experience Together​”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]

13 June 2018
Invito: DesAlps design thinking workshop per la tua startup

Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]

See all articles