Stanford Business School launches executive course in customer-focused innovation
The Stanford d.school and Stanford’s Graduate School of Business recently teamed up to teach an executive education course called Customer-Focused Innovation.
According to Prof. Bob Sutton, the course combines “more traditional ‘business school’ case style instruction and lecture at the Graduate School of Business with the more hands-on ‘design thinking’ approach that we use at the Stanford d.school.”
Good for Stanford, but the Europeans are a few steps ahead this time. Major companies in Denmark recently launched an entire people-driven innovation academy aimed at executives, lead by a former senior design anthropologist at Microsoft.