Natasha Dow Schüll is a cultural anthropologist and associate professor of Science, Technology and Society at MIT. Her first book, Addiction by Design, examines technology design and addiction in the world of electronic gambling. Her forthcoming book Keeping Track will be about the “quantified self” and electronic self-monitoring.
In this interview with Rachelle Annechino of Ethnography Matters, she discusses her research on Las Vegas slot machine gambling, and its implications for the design and regulation of digital experiences. In the competition for users’ attention, when does engagement become addiction?